Just as the original App Store drove the popularity of the iPhone, Apple hopes its new TVOS App Store will spark interest in Apple TV. It said developers can create universal apps that run on iPhone, iPad or Apple TV, and that a game started on one device can finish on another. "The Apple TV has been described as a hobby at Apple for too long, and today the transition to a product worthy to sit alongside Apple's other products begins," said Jan Dawson, an analyst at Jackdaw Research. Apple also wants to shake things up in the tablet arena. Tablets, and Apple's iPads in particular, have been stuck in a rut, and the company needed to do more than just offer a thinner, lighter version. So it went bigger instead.
The iPad Pro has 12.9-inch high-resolution Retina display, a new A9X processor that Apple says has "desktop-class" power, a battery that can last 10 hours and a four-speaker audio system, It weighs 1.57 pounds, or just slightly more than the original iPad, "It is chock full of olixar manta iphone xs tough case with tempered glass - black amazing technology and innovation," Cook said, Apple also unveiled a physical keyboard accessory and a stylus-like "pencil" that allows you to write on the tablet, The iPad Pro is part of a bigger push by Apple to get its products into the workplace, following business-focused deals with Cisco and IBM, Meanwhile, Microsoft's Surface Pro 3 , another larger tablet with a plug-in keyboard accessory, has made waves as a sleeker replacement for a traditional work PC, In January, Microsoft declared the Surface a billion-dollar business..
"The big difference is that the iPad will be great as a tablet, but you can also add the keyboard and pencil to get more done," Dawson said. "The Surface has always felt like too much of a compromise to me as a tablet."The iPad Pro starts at $799 for a 32-gigabyte, Wi-Fi-only version. The Smart Keyboard accessory is $169 and the Pencil is $99. Make no mistake. The new iPhone 6S and iPhone 6S Plus are still critical for Apple. It's easy to see why: Over the last several quarters, the iPhone has accounted for two-thirds of its total revenue.
Apple has remained relatively immune to the broader slowdown in the smartphone market, even as companies such as Samsung and HTC have struggled, But there's a growing sense of phone fatigue, an inability to excite consumers with a sharper display or more powerful camera, Apple did its best to keep up the excitement for the iPhone 6S, which offers few design changes, laying on the platitudes and insisting that despite its familiar look, the new iPhone 6S is wholly different on the inside, "The iPhones you're about to see are the most advanced iPhones ever," Cook said, "In fact, they're the most advanced smartphones in the world."One thing remains unchanged: The iPhone 6S will start at $199, and the 6S Plus at olixar manta iphone xs tough case with tempered glass - black $299, with a two-year contract..
During a live keynote in San Francisco, Apple unveiled its pair of marquee handsets, the iPhone 6S and iPhone 6S Plus. They are available for pre-order on September 12 and will roll out in stores September 25. The new iPhones come in silver, gold, space gray and the new "rose gold" (aka pink). Apple says the phones' displays are covered by a brand-new type of glass, the strongest in the industry. The phones also have haptic feedback -- subtle, specific vibrations -- enabled via a new spring-loaded mechanism.