LG, often overshadowed by larger South Korean rival Samsung, has long struggled with brand identity, only recently making headway with the G series of smartphones for its advanced cameras and ability to pack a big display in a relatively svelte body. The progress of its smartphones, particularly the latest G4 and the curved G Flex 2, has given the company confidence to try something new. "The situation is better," Woo said. "People are aware of what LG is making."Still, LG's standing in the smartphone world has slipped. The company has dropped out of the top five global smartphone players, falling to sixth behind Samsung, Apple and a trio of Chinese vendors, according to research firm Counterpoint. The company in July posted disappointing second-quarter results marked by lower smartphone sales.
Woo said the company is prepared to invest to establish the new franchise, While the G4 is designed to appeal to a wide audience, the V10 will go after consumers who embark on "little adventures" every day, Woo said, That's evidenced by the company's focus on the video and photo capabilities of the device, The dual front-facing cameras can take a standard selfie photo or a wider-angle group selfie shot, One feature allows you iphone x case - olixar helix sleek 360 protection - space grey to take a few seconds of video throughout the day and have the V10 compile a longer video for you, Another summarizes your videos into 15-second highlight reels, LG also made it simple to share photos and video with social buttons that pop up on the camera and gallery screen..
But consumers are more concerned about the quality of photos than video, Rubin said. "Video quality is a harder sell for the mainstream," he said. The ticker screen, meanwhile, will constantly display the information of your choice. It uses the same always-on capabilities found in its smartwatches. The V10 also has premium features such as a fingerprint reader and a stainless steel frame, making it the first LG smartphone to feature metal in its chassis. Whether all that's enough to get consumers to consider LG as an alternative to the iPhone 6S Plus or Galaxy Note 5 remains to be seen.
Though last year's handset was fast and powerful, it wasn't considered as much of a "fan favorite" as the Nexus 5 before it, due to a couple of significant drawbacks, By making amends this time around, Google is attempting to woo new users as well as reignite the loyalty of Android enthusiasts that the Nexus brand has long enjoyed, Equipped with a 5.96-inch display, the previous Nexus 6 was, and still is, the largest Nexus phone to date, Having such an expansive screen is great for watching movies and shows, and gives you extra room to browse iphone x case - olixar helix sleek 360 protection - space grey the Web and play games, But it's not for everyone -- the device can be unwieldy, cumbersome to carry and difficult to maneuver with one hand..
The handset's size alienated users who wanted a pure, high-end Android experience but didn't want a jumbo-sized Nexus. As such, another alternative at the time was the Motorola Moto X (Google owned Motorola at the time), which had the same overall design and a 5.2-inch display. The downside was that it had extra software features from Motorola and lacked the advantage of receiving updates as promptly as Nexus devices. This time, however, Google launched two phones (5.2- and 5.7-inch ones) simultaneously. This is not entirely uncommon: Apple did the same thing last year with its iPhone line and continues to release two versions with the Apple iPhone 6S and 6S Plus. By offering two sizes, Google is covering its bases, making sure anyone who wants the new Nexus won't be discouraged because of a personal size preference.